3Doodler Product Hype Sizzle
Wobbleworks
Project Overview
The 3Doodler is the OG 3D pen, it's the safest and easiest to use 3D-printing pen for kids that you can find, anywhere. Period. Not to mention, it's super fun! We loved getting to work with Wobbleworks again for this project; so much so that we pulled out the OLD OLD 3Doodler that was collecting dust in the archives and had a blast spending an afternoon doodling away. Then we snapped out of it and got down to business creating a sizzle for them that shows off how exciting this must-have tool can be! We wanted to highlight the product's new, more ergonomic and modern design as well as opportunities for open-ended play in a short and sweet sizzle that the Wobbleworks team can use to kick off their sales meetings.
Using Unreal Engine and Wobbleworks' existing product models, we were able to quickly create exciting and impactful animations of their products that show off the differences between each pen.
We used a lot of squiggly shapes in our designs, inspired by the freewheeling doodle-y look that you get when making creations with the 3Doodler.
Credits:
Client: Wobbleworks
Design and Production: Second Breakfast Studio
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ALSO RAD
NYC-based creative studio specializing in art direction, CGI and animated storytelling for brands, agencies and digital experiences.